THE MARAIS DISTRICT : the NEW FASHION WORLD CENTER by Nathalie Molho, real estate expert in Paris France

THE MARAIS DISTRICT : the NEW FASHION WORLD CENTER

Recognised as one of the major cities of FASHION as forward as LONDON, MILAN, and NEW YORK, the city of light reveals itself as a new cosmopolitan fashion center with the emergence of a new fashion district in LE MARAIS

CHANEL rue VIEILLE DU TEMPLE

One of the oldest historic districts of the capital, made up of several small neighborhoods (HAUT MARAIS: rue de Bretagne and its surrounding streets, Ile Saint Louis, Rue des Francs Bourgeois, Rue des ROSIERS, rue de TURENNE, Place des VOSGES etc ...) , the Marais is becoming the new district of luxury brands and fashion with the opening  of several flagship stores like CHANEL,  which has just opened simultaneously a shop dedicated to perfumes on rue des Francs Bourgeois, and a shop of ready to wear on rue Vieille du Temple, or Fendi, Givenchy, (LVMH group), Vuitton, Valentino, Moncler, for Men and Galliano, rue des Archives.

L'ECLAIREUR rue de SEVIGNE

Moreover , multi-label stores that are leaders in the market of young designers , such as l’Eclaireur, since 2009 at rue de Sévigné or Abu d'ABI Bazaar since 1996 at rue Vieille du Temple,  have been established in this sector, real precursors who understood the high potential of development that represents the Marais, now declared ZTI (international tourist zone).  These stores are now open on Sundays!

l'ECLAIREUR ENTRANCE RUE DE SEVIGNE

But this neighborhood does not only function as a window; it is also the neighborhood where artists, actors or creators have chosen to live!

This has become a district of contrasts with a strong mix of culture and a cozy neighborhood feel at the same time, where families have put down roots, with many schools, gardens, and playgrounds, its former Jewish quarter and its arteries lined with terraces and bars, and its historically "GAY" district as street Archives.

Second hand clothes stores or VINTAGE shops line the narrow streets of the Marais, as well as exclusive shops like this Japanese Kimono shop imported directly from Japan, just around the corner from Place Sainte Catherine: WAF

KIMONOS MADE IN JAPAN WAF 

At PRETTY BOX, rue de SAINTONGE, one of the best addresses for VINTAGE collections, you will be welcomed on appointment as a star and the team, which has a  strong fashion sense, will be very attentive.

Young designers, in the purest "tailoring" tradition, will receive you in their workshops  and showrooms like the Brazilian GUSTAVO LINS, rue  BARBETTE, (instagram: ateliergustavolins) as Azzedine ALAIA has done for decades at the rue de la VERRERIE.

Maison JACQUEMUS shows his collection in PICASSO MUSEUM

ISABEL MARANT has been located on RUE DE SAINTONGE in the heart of the Haut Marais since 2007

The designer boutiques open one after the other, and the bi-annual fashion week showcases the influence of fashion in this district, intertwining museums, culture, and the influence of art with galleries surrounding the Place des Vosges and TURENNE street. Many lofts, pop-up stores or multi-disciplinary hangar locations are rented for shows, exhibition space, sales, or craft fairs such as Nikki Diana MARQUART on rue de Turenne, for example.

NIKKI DIANA MARQUART RUE DE TURENNE

Advertising agencies and fashion photographers know the Marais is an ideal setting for photoshoots, better than studios !

Photo shooting with a model wearing HAUTE COUTURE Place SAINTE CATHERINE

The European House of Photography ( Maison Européenne de la Photographie )at the heart of this creative bubble (rue de FOURCY Métro ST Paul) highlights the remarkable work of Bettina REIMS photography in an  exhibition about femininity in 2016 ....

The Marais continues to evolve in unexpected directions, disrupting its multiple identities, toward  a projection of an aesthetic world  reflecting the inspiring and multiple creators who define it!

For more information about Real Estate Market contact : nathalie + (33) 6 60 69 77 67
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MARIANNE EVENNOU : A STAR IS BORN ! by Nathalie Molho, real estate expert in Paris France

MARIANNE  EVENNOU : A STAR IS BORN !

Designer of a specific lifestyle in interior decoration: this magician who likes houses so much and reveals them so well, gave us an exclusive Interview!

A star who illuminates what is most precious to us: our home, our refuge!
Discover another article in the french magazine of this month ( Dec/JAN 2018 Vivre COTE PARIS N°54)

 "HOMES MADE TO LIVE AND CREATE" she uses to say!

Before and After Works Studio Place Sainte Catherine 75004

 Blessed with extraordinary insights to capture trends, Marianne puts her gifts into her work 

creating with inventiveness in order to guess even before her customers what spirit  they want

 for they new home. Sometimes just by entering a house she will be force of proposals of

 innovative and smart developments, optimizing each cm²  in particular: the "mini apartment"

 section on her website www.marianne-evennou.com , rationalizing to the extreme in order to 

combine comfort and fantasy, simplicity and refinement, but always in her own aesthetic 

                                                                              ***

Marianne, tell us how your aesthetic was born , and  how  you  developed your own style as a decorator?

I just started by creating my own homes that are both workplaces and living places.

Everything went very naturally. My friends asked me to design their interiors, articles and

 requests followed

A charming and cosy studio made with contemporary design 

Did you hesitated between ARCHITECTURE and DECORATION?

To tell the truth, I do not feel as an architect or a decorator. I simply create interiors. 

A bit like a designer who imagines a garment for a client and a friend, a second skin that

 offers both inner protection and a carapace to face the outside world. Hence the importance of an harmonious and inspiring relationship.

the solftness of colors :  Marianne' signature  

How do find inspiration or how do you think about works you are in charge of ?

 I always think first about the apartment‘s structure, the plan. It's a bit like the skeleton of the

house. It does not show but it's decisive. Living inside must be as fluid and comfortable as

possible. I need to adapt to the lifestyle of its inhabitants.

And then I figure out the space, first with colors, then with a few books and paintings...

Tell us about your color approach, always particularly subtle

I like playing with colors because they bring life and character to places. Nothing could be

 more impersonal than a white space. Color is a risk-taking but so much more stimulating. 

I particularly like the dull colors that give depth and gravity while being elegant. But this step

 is always approached with gentleness. The relationship to color is very physical. I often

 associate it with taste. Some people like salty, others  like sweet. 

The same is true for color. Some think in bright colors, others think in more nuanced colors.

Color is above all an emotion. 

I always try to be in a personal register but adapt to the sensitivity of the person.

Before and after the renovation : the kitchen becomes a masterpiece !

A perfect optimization Marianne's signature 

How do you renew your inspiration? by exhibitions such as MAISON & OBJETS ? By

 travels, flea market visits?

I try as far as possible to distance myself from the words "trend" or "fashion" even if I am

 sensitive to my time and its influences, my trajectory is  much more timeless, personal and mixed. My sources of inspiration are more easily found in a painting, a reading, an

 encounter or a journey than in shops or lounges. I am a great dreamer who above all loves 

to be fed with emotions and an imaginary world.

You like to personally go antiquing, and mix the objects coming from flea market or

 vintage, it is not necessary -you are used to say- , to find a piece of furniture matching exactly to the size of its location, is it  this supplement of freedom that is important?

Yes, that's right. No recipe, no stereotyped  ideas  but just the desire for a mix of furniture and objects that are collected without a priori. I do not want to create sets but places where you

 feel happy to live and as open minded  as possible.

Your site appears as a catalog of encounters: a structural harmony between a place

 and an encounter: between those who are destined to settle in these places and you ... how do you manage to  conceive  more personalization, more inspiration, in order to make these houses, these apartments, these places always more unique?

Yes, every construction site is first and foremost a human adventure. And I always leave a

 little bit of myself in every project. I try to personalize the adventure as much as allowed by

  time and material constraints . Each project has its Instagram and allows the client to

 participate as closely as possible to the adventure. And we often end with a little book that 

tells the story of the site. I think of  these adventures as of novels that are written.

Mezzanine under the roof : brillant optimisation ! 

A journalist called you a " living spaces designer" this is a very nice compliment!

Yes, it was a magnificent compliment that went straight to my heart.

What is- for you -  the most important before buying a home?

It is in a very pragmatic way all that one can not change and with which one will have to 

arrange: the location, the light, the noise, the quality of the building. And then in a much less pragmatic way, that mysterious "I do not know what" that makes you feel good in a place or

 not. It is sometimes a story of irrational vibration as in any encounter but what makes the salt of life.

Do you live in PARIS and what is your favorite neighborhood?

I split mylife between Senlis and my offices in the Rue Sedaine near Bastille ( 11^th district ) 

The slow time of my countryside home surroudings on the one hand and the other a

 stimulating,and on the other hand  a stimulating, young and creative neighbourhood! I do

 not really have a favorite district  but I am naturally attracted by those new trendy areas

 where onecan  feel a wind of freedom and creativity such as the 9th and 10th !

What would you say to our visitors  (in order to provoke a future meeting perhaps and a new adventure)

I am not very good at provoking encounters. I just think that some of them must be done 

naturally, by mutual attraction, and that we must always be demanding and selective in these choices.

To find your sweet home Marianne will decorate : contact me + (33) 6 60 69 77 67

www.marianne-evennou.com
her blog : http://marianneevennou.blogspot.com/
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Thank you !

The aim of the blog : search my home in Paris by Nathalie Molho, Paris real estate expert

PLACE DES VOSGES 75004 

Search my home in Paris blog wishes to help you in understanding the timeline of this special moment of buying an apartment in a foreign country and also the practices of professional people.As becoming a landlord in a foreign country represents a great challenge,I intend to help you in knowing or discovering the great principles of real estate regulations here in France ,and prices market depending on each quarter of paris, where as a french and  parisian native, I am living since always and doing my best to help you finding the apartment of your dream.

                                A view from Sully Bridge of  ILE ST LOUIS & the right bank quai walk

 To find an apartment in the City of light demands time, energy and a good knowledge of different districts and sub-districts of Paris, but also patience and perseverance.

In order to introduce you "my" Paris, you may discover my best addresses, opening or exhibitions, through my address book and lifestyle column ! Enjoy !

#searchmyhomeinparis

Portrait

I started my career as Fashion designer, after academic studies, creating luxury ready-to-wear collections for women in Paris (where I was born) and where I developed my own label, before teaching fashion history and culture.

After a few years and through my personal experience of buying an apartment in Paris, I decided to become an independent realtor, which profession allowed me to go on in teaching. I created a fashion cursus after being invited for a lecture in Helsinki (Finland) I am still teaching for a Business School, which created a Master in Luxury, Fashion and Cosmetics

I created this Blog in order to help my readers to understand real estate market in Paris and to discover best addresses in some district, mainly for a start: in le Marais ( 3rd and 4^th arrondissement )

As I have the opportunity to meet many foreigners in this area (where I work and live since 20 years) I think it’s more easy for you to read me in English.

I would be pleased to help you in any real estate projects ! Contact: +(33)6 60 69 77 67

Enjoy !

nathalie 

#searchmyhomeinparis

Paris Haussmann by Nathalie Molho, real estate Paris expert

PARIS HAUSSMANN

1850-1910

AVENUE DE L'OPERA DURING HAUSSMANN WORKS

AVENUE DE L'OPERA AFTER HAUSSMANN RENOVATION

On the occasion of  PARIS and HAUSSMANN exhibition, organized by Carnavalet Museum the Pavilion of the Arsenal (75004) hosts this exhibition and offers several lecture and walking events (7 urban walks to discover the Haussmannian Paris)

Organized by geographical quarters, these walks (whose function was predominant in the model of the city according to the prefect HAUSSMANN 1809-1891) question us on the stakes of the contemporary city

The origin of the project  :

During his exile in England (1846-1848), Louis-Napoleon Bonaparte was greatly impressed by the western districts of London; the reconstruction of british capital necessary after the great fire of 1666 had made this city a reference for hygiene and modern urbanism. The Emperor wanted to make Paris, which in the middle of the 19th century looked like the Middle Ages period: the streets were still dark, narrow and unhealthy, a city as prestigious as London. This would be the starting point of the new Prefect's action.

A little history :

In 1804, Napoleon Bonaparte made himself emperor of France and set out on an ambitious project to make Paris the most beautiful city in the world. It was during Bonaparte’s reign that the Arc de Triumphe and many other monuments were built atop what had been, at the time, the outskirts of Paris. In 1851, Bonaparte’s nephew, Napoleon III, assumed the role as the country’s emperor and by 1852 he had hired Baron Haussmann to complete Bonaparte’s goal. Haussmann was commissioned to take the existing medieval city of Paris and modernize it for the rapidly changing contemporary world of technological advances.

The main idea of ​​these enormous urban works was to allow a better flow of men and goods for better economic efficiency and on the other hand of air and water, in accordance with the Hygienist theories inherited from the Age of Enlightenment   which were booming , notably in reaction to the cholera epidemic of 1832. This campaign was entitled "Paris embellished, Paris enlarged, Paris sanitized"

Large swaths of medieval Paris were demolished to make way for wide avenues, new buildings, and upgraded infrastructure. The city was also expanded, most noticeably to the west where new avenues were extended from the Arc de Triumph.

NEAR BASTILLE BOULEVARD HENRI IV BEFORE HAUSSMANN WORKS

BOULEVARD HENRI IV AFTER HAUSSMANN RENOVATION

Baron, being trained as an engineer of sorts, approached the project from the perspective of improving the city, not only aesthetically, but structurally. He wanted to make the city run smoother and work better for modern times.

It is estimated that the work of Baron Haussmann modified Paris to 60%: 18 000 houses were demolished between 1852 and 1868 (including 4 349 before the extension of the Paris boundaries in 1860), while 30 770 houses were recorded in 1851 In the Paris before the annexation of the adjoining communes.

In order to improve hygiene by the quality of air, according to the recommendations of his predecessor, Prefect Rambuteau, he set up a number of parks and gardens: a square was created for each district of Paris, as well as the Parc Montsouris and the Parc des Buttes Chaumont.

The “Haussmann” adjective also refers to the method of urbanism by destroying old neighborhoods, and the construction of wide and straight arteries that constitutes the urbanism of Haussmann.

Outside France, several capitals: Vienna, Brussels, Rome, Barcelona, ​​Madrid and Stockholm are inspired by his ideas with the ambition of becoming a new Paris. He also traveled in Istanbul and Cairo.

At about the same time, NEW YORK was built on a Hippodamian plane (1811)

It was during the Commissioners' Plan of 1811 that New York City adopted the grid pattern of the streets of North Manhattan. The purpose of this governmental decision, which stipulates the division of the city into twelve avenues from north to south and one hundred fifty-five streets from east to west, is mainly economic, the aim being to control the anarchic growth of the city and in particular of its real estate sector.

Extrait de : http://nyc-inside.over-blog.com/article-11314267.html

Haussmann is working on a global renovation of Paris with wide breakout and new perspective where the buildings form islets (with inner courtyards which allow to hide the constitutive mess , inherited from medieval  constraints,  contrasting with  the aesthetic and regularity of the facades)

Let’s remember  that there was no water in the apartments at that time :  water was found at  fountains, in the courtyards

Building and facades

Avenue de l’OPERA : Unlike most Parisian avenues, there are no trees. This was the result of a compromise between Haussmann and Charles Garnier, the architect of the OPERA house, who desired the best view possible of the main facade of the Opera at the end of the avenue. He did not want the view to be obstructed by the leaves and branches.

The facade of the Haussmann building symbolizes a brand image In the 19th century stone building while in the 18th century plaster building

The  SEBASTOPOL  boulevard was inaugurated as a play with a curtain raiser and the inhabitants were able to discover the perspective of the facades of the BUILDINGS

Staging and communication already existed at the time!

These buildings already existed although different from the Historic Monuments (whose concept was created in 1810) revealing a Paris offering an harmonious unity, avenues and wide boulevards 33 meters  maximum, bringing a coherent overall vision even if behind these facades there is sometimes a certain disorder resulting from the vestiges of the Middle Ages

The concept of apartment building

Haussmann vision and concept for his new city brings out the new function of apartments building, which are rent by bourgeois and  middle-class persons, all living in apartment fitted out in the same way

In these properties coexist two different and separate worlds : the middle-class or bourgeois and the domestic which never happen to meet in the staircase : for a simple reason : they do not use the same !

The upper floors are intended for workers and maids, the noble floor remind the splendor of classic aesthetic and pompous decoration though marble fireplace, wooden parquet and molding, which tends to show an excess of representation, as aristocratic castles did in their times

This difference of class living in the same properties express a tangible change in French society : there are no more titles for nobility only deeds titles !

Sewer  and street light  

STREET LIGHT AT TUILERIES GARDEN

Eugene BELGRAND worked, under the leadership  of Haussmann  in harmony with hygiene theories to modernize the sewerage network, installing collectors under the newly drilled arteries, constraining building ( by the law of 1894 ) to discharge their storm water into the sewer system

From then no waste water should be discharged directly into the Seine, the sewers were pouring not anymore in Paris but down Clichy

The street lights allow Parisians to feel secure even at night as George Sand says

The numerous fountains, the kiosks, and the squares give to the City a special character almost romantic incensed in many novel, and later moovies

Strolling in Paris it’s being alive !  as Honoré de Balzac said

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http://www.pavillon-arsenal.com/fr/expositions/10574-paris-haussmann.html

For any real estate project in PARIS conact me :+(33) 6 60 69 77 67

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