Friday, April 6, 2018

Design a universal code ? By Nathalie Molho (part 2) expert in real estate Paris France

About design influence : design : a universal code ?

At the moment when the museum of Architecture  honors ALVAR AALTO with an exhibition showing  his contribution in the history of design, let's discover the work of the stars of design through some universally recognized iconic objects, as well as the ambassadors of design or new emerging names and which will be the classic signatures of tomorrow
The museum  presents a large retrospective of the Vitra Design Museum and the Alvar Aalto Museum, (Finland). 
It brings together an exceptional selection of its main architectural achievements and its iconic design pieces. Thirty years after the last major French retrospective, this exhibition realized in partnership with the Alvar Aalto Foundation traces, through nearly 150 works (models, drawings, historical and contemporary photographs) largely presented for the first time in France,the milestones fifty years of activity of the architect since the first Finnish projects of the 1920s to the international development of the agency. While the sanatorium of Paimio (1929-1933), the villa Mairea (1938-1939) and the Finnish pavilion of the New York World's Fair (1939) put it in the forefront of the modern architectural scene, Alvar Aalto profoundly original way reconciling functionalist principles and humanistic aspirations.
Through examples of furniture, lighting and historical glasswork, his research restores
a thought and a work that places man and his perceptions at the heart of the creative

Gae AULENTI and the PIPISTRELLO lamp : a global success !

A cult object of design, the Pipistrello lamp was created by Gae Aulenti in 1965.
This lamp with its lampshades resembles a bat, which means pipistrello in Italian. 
It is a table or floor lamp with diffuse light. A telescopic stainless steel system adjusts
 its height (66-86 cm). The diffuser is in white opal methacrylate and the base in white 
or dark brown lacquered metal. Mythical and exhibited in major museums around the world, 
Pipistrello is one of those objects that constitute our universal heritage.
Original model from 1965, made in Italy by the Martinelli Luce factory.
On sale in SILVERA stores 

At Silvera, design is a lifestyle, with its cross-cultural designer approach to home interiors, this multi-labels selection is one of the best in Paris. SILVERA showrooms showcases every aspect of stylish home interiors: sofas, armchairs, dining chairs, stools, tables, desks, lighting, dressing rooms, kitchens, outdoor furniture and kids furniture… they can equip and dress every room of your house or office down to the smallest detail. their enormous collection of hundreds of French and international brands and designers make SILVERA the go-to destination for all lovers of fine design.

To discover urgently the subtle and almost museum selection of the new Gallery A1043 G
 RUE DE MONTMORENCY, opened in September 2016, by the artist Didier Jean Anicet 
Courbot and the architect Stéphanie Courbot

The Tulip chair designed by Saarinen, benches by Bertoia and Akari lamps by Noguchi are icons created respectively by an architect and two sculptors. A1043 being founded by an artist and a landscape architect, they are particularly intrigued by these creators who test the boundaries of their conventional practices. If previously mentioned creators developed their projects with manufacturers, others, by choice or lack of opportunity, abandoned their productions at the prototype phase or small-scale production. Constantin Brancusi, Alexander Calder, Sonia Delaunay, Sophie Tauber Arp, Donald Judd, Franz West and Jorge Pardo, to mention the most famous, are among the artists who, at one point in their careers, for artistic, practical or simply financial reasons, designed utilitarian objects. We are, of course, familiar with seats designed by Judd and West but less so, for example, with lamps by Brancusi, Calder and Sonia Delaunay.
At a time when some designs borrow manufacturing, production and exhibition procedures from contemporary art, A1043 presents a selection of objects in the Borders exhibition by creators who do not usually fall within the scope of design or toying with its limits. They are artists, graphic designers or even gallery owners. These objects are at the boundary of design, decorative arts and contemporary art. They share a diverse language that prevents them from belonging to a single discipline and at the same time perhaps open up perspectives for a new category of objects. Planted in the ground, Tony Cragg’s garden tools become sculptures. Lawrence Wiener’s office waste bin becomes a sculpture positioned in the white and sterile gallery environment. Borders is an opportunity to discover and rediscover objects that disappeared prematurely or were insufficiently displayed.
Anne Chistine, Pierre,( MARAIS DECORATION) has also chosen the talent of DIMORE STUDIO:

Emiliano Salci and Britt Moran are formed as part of family-friendly businesses, as they visit a joint project in Shangai mark the beginning of a collaboration involving DIMORE STUDIO. With their unique dual branding, their visual identity provides simple and sophisticated interior designs in a subtle cocktail that offers a poetic vision and a personal style

How not to fall in love with the glamorous and structured world of INDIA MAHDAVI ?

India Mahdavi is the reigning queen of color. “It’s the best way to bring sunshine into a space,” says the Paris-based interior designer. “Sunshine is happiness, and my work is about happiness.” Her daring clients clamor for more. “They aren’t looking for mainstream,” Mahdavi explains.
Mahdavi attributes her love of color to her Irano-Egyptian heritage and cosmopolitan childhood. Born in Tehran, she was raised in America, Germany, and France. During college her studies kept her moving, from Paris’s École des Beaux-Arts to New York’s School of Visual Arts and Parsons, before she settled in the French capital to work as artistic director for Christian Liaigre. “Location is the starting point for all my projects,” she says. “Each fits one location, one client. So they are all like couture pieces.”
After seven years with Liaigre, she set out on her own in 1999 and now oversees a studio, showroom, and shop—all within a few doors of one another on the rue Las Cases.
Awarded France’s Officier des Arts et des Lettres last year, Mahdavi is still slightly under the radar Stateside, though her spirited line of furnishings can be found at the New York-based Ralph Pucci International. But she predicts her bold aesthetic sense is where the zeitgeist is headed. “After decades of beige and white, Europeans are finally bringing color back into their living rooms,” Mahdavi says. “I think America is probably ready, too.”

Jaime Hayon has been a guest speaker at the Innovation by Design Conference. The event was organized by the Singapore Design Week 2016.  

Jaime Hayon was named Best Interior Designer  by the prestigious magazine Fuera de SerieThe ceremony took place in Santa Coloma’s Palace in Madrid, where nine luminaries from different fields were also awarded. The “People of the Year Award” recognises Hayon as a leading figure in Interior Design.

Jaime Hayon has been selected as one of the most 200 important influencers in the design industry according to Wallpaper Magazine‘s Power List.


The design is appearing to be now almost a destination, you can discover thank’s to PARIS DESIGN GUIDE the best addresses to discover and really “live “design
For instance this guide offers you an itinerary in le Marais for a romantic design week end in Paris

Finally,  design has its "maker addicts", with a new platform that allows Internet users to order patterns of furniture design to be made by "local" artisans


Let’s discover a new platform where makers furniture designed for inspiring workplaces changing the way furniture is made by connecting customers to local makers
“When designing the Opendesk system, we had two goals. We wanted anyone, anywhere in the world, to be able to download designs for local making and we wanted to provide a viable model for designers to benefit when their designs are sold via the Opendesk network.”

 Opendesk is a global platform for local making. We host digital furniture designs that can be made anywhere in the world through a global network of local makers.

By connecting customers to a library of designs, and a host of nearby craftsmen, we’re ensuring furniture is made on-demand - locally, sustainably and affordably.
Unlike the traditional industry, which tends to squeeze designers and makers, our business model ensures that everyone in the supply chain is supported and rewarded fairly.
  • Designers get a global distribution channel
  • Makers get profitable jobs and new customers
  • You get designer products without the designer price tag, a more social, eco-friendly alternative to mass-production and an affordable way to buy custom made products.
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Thursday, March 22, 2018

Why join the services of a flat hunter for your parisian real estate project By Nathalie Molho, expert in real estate Paris France

A new profession ?

The profession of  Real Estate Hunters was born at the dawn of the 21st century and revolutionized the real estate profession.
“Becoming a true partner, whose job is complementary to Real estate agencies, the flat hunter brings to acquirers, most of the times overwhelmed by their activities, listening, advice and availability required for research and purchase of real estate.” I quote the FFCI (French Federation of Real Estate Hunters)

Mostly for a will of efficiency and time savings, (too often the visits are discouraging, and do not match the desired apartment.)  many customers prefer to engage themselves with an apartment hunter who will perfectly understand their criteria and will only offer properties accordingly

As a flat hunter myself, I will be happy to receive you at the Agency, an agency in the heart of Paris in the Marais (Agence Sainte Catherine is accessible by Metro line 1 or 8, BUS 69/96/29) by appointment for a personalized study

I make you sign a search mandate * and in return I commit myself  to offer you 3 apartments to visit 

Will you rather be looking for a top floor, as this picture below showing a studio under the roof ?

Or a  ground floor?

This document will precise that your flat hunter will be in charge :
• To look for a property  whose designation is made from a specification list established according to your criteria : location, neighborhood, area, budget, style of the property, environment, work to consider ...;
• The duration of the mission; usually three months, likely to be renewed;
• To send regular reports of pre-visited properties accompanied by digital photos (subject to the agreement of the owner of the property visited); the frequency and content of these pre-visits are defined in the specifications;
We provide you technical advice during the visits;
We work in the absolute confidentiality of all information that you communicate to us;
The amount of our fees (VAT, excluding notary fees); payable upon signature of the deed of sale by the notary.
I prospect on the entire market (direct owner, real estate agency, wealth manager, notary, developer, developer, merchant and property manager)
Fees are due only on the day of the sale The price will never be higher than 8%. (fees between 4 and 8% INCLUDED IN THE PRICE OF PRESENTATION OF THE APARTMENT)

 I accompany you to the notary at the signing of a sale agreement ( draft reservation contract )and 2 or 3 months later to the authentic deed
I inform you about the precautions to take before buying a property:
- Carrez law ( what does it means)
- If attics verifications that they have been bought and belong to the lot concerned
- If a velux  exists : verifications they have been declared in General Assembly in the co-ownership and have received the approval of the town hall
- Double glazing if they are not already installed I propose to make a quote
- Same for electricity
- I could introduce you to decorators and interior designers if needed

- If you invest I propose a rental quote and puts you in contact with the person who will take care of you for rental management
- If you need a broker , you will be in contact within 24 hours
- Finally I inform you if necessary the general procedure for the first purchase, or I specify the obligations of the seller under the ALUR law

With more than 40 recent sales, our team welcomes you and will help and advice you
If you need to ask a question to the Building Trustee of the property you are about to acquire, we assist you.
If you need to make a partial change of destination in your apartment, we will indicate the steps to take
If you want to contact the architect of the building to reassure you on a point that worries you, we put you in touch with him
Non exhaustive list (!)

Do not hesitate to contact us for any request at 06 60 69 77 67
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Sunday, March 4, 2018

About Design’s influence by Nathalie Molho (part 1) real estate expert in Paris France

How does design impact our lives?
Through the attractiveness of its designers, France is winning the first place in the world of DESIGN thanks to its creativity, for example : MAISON and OBJET  fair – real reference now , thanks to the number of opening of designers show-rooms, but also to the numerous settlings of  international dimension creators ,  interior designers and decorators .... They  became real stars !
Through a brief history of design, let's discover how our habits evolved thanks to design
culture !

 “ …The history of design is inseparable from the industrial revolution, mass production and 
technological experimentation. By overcoming all historical references and drawing inspiration
from cubism, the Bauhas and De Stijl Dutch movement laid the foundations for design in the
 20's,explains Anne Christine Pierre, Interior designer at Marais Decoration
 •   The word "design" made its official appearance in 1929, as a consequence of the majoreconomic crisis of the time. Facing a market hit by the crisis, a few American industrialists hired specialists of the form:  cartoonists and interior designers in order  to make their products more attractive and more competitive

Raymond LOEWY (1893-1986)
Born in France, emigrated to the United States in the 20's, he was a well-known fashion illustrator before becoming the genius and proneer of design with the introduction of aerodybaic lines or industrial products  like cars, locomotives, bus and cigarettes cases LUCKY STRIKE
Famous thank's to the book "Ugliness dosn't sell' Raymond Loewy was the firsy to understand and convince industry that a good design could easily increase volume of sales

Today the challenge is transfered elsewhere, with the digital stake, give shape to the elusive and respond to new lifestyles and  a new kind of conxumer : the hyperconnected nomad !

To read 100 Innovations qui vont changer notre vie by Soon Soon Soon, préface de Philippe STARCK

The designers, stars of the decades to come?
They always had a star status: Raymond Loewy, photographed as a star in the 30's
Patrick Seguin, a gallerist who has been instrumental in helping many collectors rediscoverFrench designers such as Jean Prouve, has been exhibiting Royère for years, and opened a show at his London gallery in 2016 showcasing his work.

 After having exhibited Royere for years, he declares: "One may say there has been a worldwide recognition of mid twentieth century design: Le Corbusier, Jean Prouvé, Charlotte Perriand, Pierre Jeanneret and Jean Royère managed to set a unique vocabulary and are recognized and have their rightful place in the history of art. For more than 25 years, we have undertaken and completed a rigorous amount of work to promote their creations, and also to ensure that the largest international collectors and most prestigious museums include their pieces in their collections. At the same time, we developed an editorial line of publications, we published a two-volume boxed set about Jean Royère in 2012 with Galerie Jacques Lacoste, with more than 5000 original documents, archive images and blueprints."
Galerie Patrick Seguin
Galerie Patrick Seguin

Last december for DesignMiami/ Galerie Patrick Seguin has chosen to create an ensemble uniting the works of four important mid-twentieth century designers: Jean Prouvé, Pierre Jeanneret, Le Corbusier and Jean Royère.
The selection includes, as shown, the Pierre Jeanneret Pigeonhole Desk (ca. 1957), the Jean Prouvé TS 11 Table (1947), the Jean Prouvé Antony chair (1955), the Le Corbusier wall lamp (1956), the Jean Prouvé low Table GB 21 (ca. 1950), the Jean Royère Tour Eiffel console (1960), among other pieces.
These famous names are certainly design pioneers but also membership of a certain part of
ART and  culture history of the 20 th century.

Marie Coquine Lamp design by Starck for Baccarat
Marie Coquine Lamp design by Starck for Baccarat 

Born in 1949, Stark was immediately famous when President Mitterrand asked him to redecorate his apartment at the Elysee Palace. Metal is one of his favorite materials and elegance and sobriety of his furniture echoes the pure lines of the 30s. This leads us to consider Starck (whose slogans are: “producer of goods” and “TRUE BEAUTY IS HARMONY” ) as one of the emerging leader in design, and as a transmitter of design through a transversal vision of his profession and his multiple skills. Considering creation as a moral duty, a logical consequence of the obligation to understand our world, he is currently designing for several editors : Alessi, Emeco, Kartell, Flos, Driade. He also collaborated with Puma designing sneakers for fashion fans! He was chosen by the French designer JP Gaultier to decorate his flagship store in New York, his bubbling creativity with more than 200 projects per year, allows him to express himself as well on the design of boat (Steve Jobs Boat or the Sailing Yacht design for Andreï Melnitchenko)  or hotels (Mondrian Hotel in L.A. Mama Shelters Hotels, Delano Hotel in Miami, ) and on various objects relevant to his iconoclastic aesthetics

Ron Arad
Born in 1951, in Israel, he studied architecture in London and founded his company ONE OFF LTD then the company RA associates At the same time designer, architect, scenographer director, he constantly reinvents the grammar forms without fear of offending the common taste or questioning the functions
Born in 1951, in Israel, he studied architecture in London and founded his company ONE OFF LTD then the company  RA associates At the same time designer, architect, scenographer director, he constantly reinvents the grammar forms without fear of offending the common taste or questioning the functions

RON ARAD designed the Holon Design Museum opened in March 2010, which established itself as one of the world’s leading museum of design and contemporary culture. Each year, the Museum presents an exciting and varied program of exhibitions and events dedicated to help visitors gaining a deeper understanding of design and the role it plays in our lives 
Design Museum Holon will serve as a leading hub for innovation in the field of design
Israeli Design Museum Holon will serve as a leading hub for innovation in the field of designISRA

Design Museum Holon will serve as a leading hub for innovation in the field of design

Lockheed lounge chair
Lockheed lounge chair

the 50-year-old Australian, is an internationally renowned designer, one of the most accomplished, influential and expensive designers of his generation :$ 986 , 000 for a Lockheed lounge chair
He has already worked for a wide range of disciplines and touched everything: chairs, appliances, bikes, restaurants, recording studios or private and commercial jets (he worked for Louis Vuitton, NIKE, Mont Blanc, Capellini, Flos, Alessi, etc… )

 Andrée PUTMAN (1925-2013) was a world renowned architect and interior designer, famous for her timeless,
elegant and minimalist style, highlighting the structure of elements she rethinks 
She began her career with crossroads, being a journalist of decoration and art before founding MAFIA the first TRENDS  office, her main client being the brand PRISUNIC. With Didier Grunbach, she created the Creators and Industrials group, launching fashion designers before launching a new ECART office that, through the re-edition of forgotten furniture, will allow her to create an elegant timeless style that is in harmony with her era. 
  Morgan Hotel New York
Morgan Hotel New York

In 84 her works of the hotel Morgans in NY launched her international career, she then realized more and more projects of interior design: she designs numerous decors for hotels including The Lake in Japan, Im Wasserturm in Germany and the Sheraton at Roissy-Charles de Gaulle airport,, restaurants and chic stores as  the Azzedine Alaïa workshop, boutiques for Balenciaga, Bally and Lagerfeld which will  carry her signature, including a variety of furniture and everyday objects. In 1994, Andrée Putman realizes the interior design of the Concorde airplanes operated by Air France. Studio putman is now headed by her daughter Olivia

Matali Crasset ( born in 1965) is bringing democratic values to design “ bring fluidity to life” she uses to say. After studying marketing, she graduated as a designer, worked for Starck before creating her own label in 1988. She opened a place in common with the stylist Ron Orb and the music label Fcommunication. She loves to say: color is life, when I choose an orange or when I play with a blue, I just feel like using the color as we should all the time. That is to say without complex, limit or a-priori
Matali Crasset for IKEA
Matali Crasset for IKEA

Muji, the famous Japanese brands for design and minimalists objects, is going further and offers now houses to build as a kit design project mixing design and ergonomy:
MUJI New kit houses
MUJI New kit houses 
Kit houses that are easy to assemble and that combine design and ecology. On the occasion of Tokyo Design Week, the models of these kit houses were exhibited in a park in central Tokyo. These green houses look like Japanese huts, "huts" that we can mount and install wherever we want. A real revolution in the world of construction. One of these very simple models, in line with Muji's spirit combining the functional elegance of the minimalist design, with the sober and clean aestheticism of Muji, was designed by the architect designer Naoto Fukasawa for whom a hut should allow to live independently where it was decided.

As summarized by Anne Christine PIERRE "... What interests me in design concept is the search for a solution to a particular problem and the use of technical innovation that opens up new possibilities. It's a window on tomorrow. An improbability or an obviousness. As such it can be destabilizing. That is why a good design object must have "meaning" and cause a visual emotion in addition to its functionality. When all three are together we are dealing with a future classic! Philippe Stark excels in this practice »

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